Almost a year ago, life hit reset hard.
I had to leave everything behind and start from scratch. Between finding a home for me and my son, battling anxiety at its highest peaks, job hunting, landing work, getting injured on the job, and then being let go... it was survival mode on all fronts.
With no job but a head full of recipes and a heart full of hope, I gave it a shot and applied to sell at a local flea market.
Was I terrified? Completely.
Impostor syndrome? Through the roof.
But it worked. People craved our bakes and they kept coming back. People kept coming back for seconds (and thirds)...
With the support of my family (and a lot of late nights), Crave and Crumb was born.
Today, Crave and Crumb is more than just a home bakery. It’s a love letter to second chances, to slow mornings with coffee and cake, and to the power of starting over.
We bake with purpose and we bake a lot. Every brigadeiro, brownie, and cinnamon roll is made from scratch, with joy (and usually a little music in the kitchen). Our bakes are 100% made fresh daily, and crafted to bring comfort, flavor, and that little mmmh moment to your day.
Buying from Crave and Crumb isn’t just about sweets, it’s about supporting a dream built from rock bottom up; choosing togetherness over convenience; lifting up local makers and small cafés; avoiding unnecessary packaging, preservatives, and whatever else ruins a good brownie, and last but not least, showing your teenager that anything is possible when you don’t give up.
Whatever your reason, we’re so glad you’re here.
And if no one’s told you today, you deserve a cinnamon roll.
Much love,
Filipa.
